How are Brands Benefiting from AI & Computer Vision?
/At the LDV Vision Summit 2018, Dave Gershgorn (Quartz) spoke with Ophir Tanz (GumGum), Erin Rech (Initiative), Jessica Criscione (Ogilvy & Mather), and Beth Rolfs (Publicis) about how brands can benefit from AI and computer vision.
Artificial intelligence is already an integral part of the digital marketing ecosystem as it exists today. Whether you’re an advertiser buying ads programmatically or a marketer using computer vision to assess the media value of your sponsorship, artificial intelligence has become a fact of life. The panelists share the challenges and opportunities of these technologies impacting advertising and marketing today and what's on the horizon and in 5 years from now.