Businesses do their best to attract target audiences and make shopping or ordering services on their websites as easy and enjoyable as possible. Websites help businesses build brand recognition and streamline lead generation and conversion. However, billions of dollars are inefficiently spent on driving traffic to non-converting web pages. To date, there is no “one size fits all” solution for companies in terms of creating web pages that convert visitors to customers, that’s why teams have to run hundreds of experiments with website content – copy, images, style and layout – to increase conversion rates.

The idea is simple: you build variants of your site and run experiments to determine which version performs the best and then you make these changes permanent until you find a solution that performs even better. Running experiments quickly and continuously is an art not a science to date. Keeping track of experiments along with the data to prove and disprove hypotheses is crucial for any business.

Running and tracking experiments requires hours of work from both marketing and development teams. Is there a tool to automate this both creative and laborious process? Can computer vision analyze web page content? Can AI algorithms generate good alternative suggestions? Is there a way to store all the experiment performance data so executives and other non-marketing team members are able to retain these institutional learnings forever? The answer now is YES!

Meet BurnerPage – a SaaS artificial intelligence-powered platform that autonomously delivers better Return on Investment (ROI) as it creates and improves web pages and provides continuous optimization.

The company is founded by serial entrepreneur and longtime member of our LDV Community Avi Muchnick. Avi previously founded Worth1000 (acquired by Emerge Media). He then founded Aviary, a creative app suite and API, and grew the company to 10k partners, 70m MAU, and 125m app downloads. You might have seen Tobias Peggs, CEO at Aviary, speaking at our First Annual LDV Vision Summit – here’s a flashback from 2014! Just a few months later, Aviary was acquired by Adobe and Avi joined Adobe as Director of Mobile Products.

In addition to his entrepreneurial experiences, Avi served as CPO at Shutterstock where he focused on building creative workflows, and as CPO at Shapeways where he pivoted product on the path to a successful IPO.

Avi Muchnick, Founder and CEO at BurnerPage

Throughout Avi’s previous roles at his startups, as well as his work at fast-growing tech companies Shapeways and Shutterstock, he realized that companies of all sizes have a similar problem when it comes to optimizing their conversion funnel: generally, a small group of funnels is expected to perform well across large cohorts of users. By definition, each one will have average results. Avi got inspired to solve this problem with the BurnerPage SaaS platform that leverages generative AI with the goal of driving conversion rates as close to 100% as possible.

At LDV Capital, we invest in people building businesses powered by visual technologies. We thrive on collaborating with deep tech teams leveraging computer vision, machine learning, and artificial intelligence to analyze visual data. We are the only venture capital firm with this thesis since 2012.

We strongly believe that generative AI as a utility will empower SaaS businesses. Massive leap forwards in text and image generation have enabled Avi and the team at BurnerPage to realize their vision of autonomous and continuous web page conversion optimization and solve this problem for thousands of technical teams around the world.

For the past few years, Evan Nisselson, General Partner at LDV Capital has had regular calls with Avi to brainstorm how applications related to Avi’s deep tech expertise will revolutionize the world as we know it today and create significant value. The idea of building an AI-powered platform that solves the problem every marketing & product team faces daily resonated with Avi the most. Then Avi started BurnerPage to solve his problem and to help solve the same problem that millions of people have.

BurnerPage AI platform creates thousands of variants by virtue of the dynamic combinations on the fly and that’s why this platform utilizes the “multi-armed bandit” approach to testing.

It’s hard to reach the statistical significance in terms of audience for every single variant that you would want in a simple A/B test. Instead, their algorithms look for patterns of performance in certain variant combinations, and start running even more experiments with those patterns.

As long as they are performing well they will continue to gain more weight (even while BurnerPage tests other combinations). If they show a decline or otherwise don’t pan out, they will naturally receive less weight as new generations are automatically introduced. All of these learnings are internalized to help the platform improve its overall data. The more customers who sign up and use it, the smarter the overall system becomes in surfacing better variants.

“BurnerPage is more of a virtual teammate that joins your company to handle the marketing experimentation you run. The ultimate goal is to allow your team to set it and forget it - and know that new experiments are being created even while your team sleeps, resulting in better performance and better learning. We are on a mission to deliver an automated solution to run thousands of simultaneous experiments and synthesize all of the learnings in a sharable resource that would be available to the company forever,” says Avi Muchnick, the company’s Founder and CEO.

We at LDV Capital led their $2M pre-seed round along with co-investors Jenny Lefcourt, Partner at Freestyle and strategic angels. The funding will be used to hire the highest quality technical talent as well as serve as a marketing budget for expanding the reach of the BurnerPage AI platform.

“At LDV Capital, we are thrilled to partner with Avi Muchnick and the brilliant team at BurnerPage to bring their AI platform for autonomous and continuous web page optimization to the market. We have known Avi since 2011. Hopefully, BurnerPage’s user conversion platform will automatically increase customers, sales and ROI for businesses around the world,” says Evan Nisselson, Founder and General Partner at LDV Capital.

Companies of all sizes that are trying to get better conversion rates will benefit from BurnerPage.

AI-generated variants for one of Spain’s most popular real estate websites. Screenshot courtesy of BurnerPage

"Kyero is constantly running A/B tests to optimize the visitor experience and to nudge multiple conversion points in the right direction. Ultimately, on a high-traffic site like Kyero, the limiting factor isn't getting enough data to declare a 'winner', it's deciding which tests to conduct in the first place. We're working with BurnerPage to massively scale up the number and relevance of the AB tests we run," confirms Martin Dell, Co-Founder of Kyero, one of Spain’s most popular real estate websites.

Preview your website powered by AI and start running experiments autonomously!

We look forward to helping BurnerPage leverage our visual tech domain expertise and expert network as the only venture fund with a thesis of investing in people building businesses powered by visual technologies.

LDV Blog

We Are Honored to Partner with Avi Muchnick and the BurnerPage team to Boost Web Page Performance With Generative AI